Draft
Draw
Lay out the road graph, then shape junctions, widths and regions. iCity resolves the blocks, lots and building masses around those decisions.
ParametraProcedural systems for city-scale work
Complex cities.Clear systems.
Parametra builds procedural tools for city-scale design and production. We turn roads, plots, buildings, materials and environments into connected systems that remain editable as the brief changes.
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Content requiredHOME-HERO-01
Featured product render
One complete city, clearly authored
Create a premium three-quarter aerial of one coherent district. Roads, blocks, buildings and landscape must all read clearly. Use natural daylight, no interface or watermark, and leave calm negative space around the upper edge for flexible crops.
16:9 master · 2400 × 1350 px · alternate 4:5 crop/marketing-shots/home-hero-01.*
FocusCity-scale procedural systems
MethodRules before repetition
OutcomeEditable digital environments
Featured product / iCity
From a road plan to an editable city
iCity applies our systems-first approach to urban generation: structure first, appearance second, with the decisions behind both left open to change.
Content requiredHOME-WORKFLOW-01
Product interaction loop
A road edit resolving through the city
Record one controlled 8–12 second product loop: drag a road or junction, then show blocks, plots and massing update in the same camera. Keep the cursor deliberate, crop the interface tightly and avoid idle movement.
16:9 · 2560 × 1440 px · WebM, MP4 and poster/marketing-shots/home-workflow-01.*
Design
Dress
Apply a theme across the city: materials, props, road markings and surface detail, drawn from your library or generated for the project.
Draft + Design
Refine
Move a road, split a lot, change a floor count or replace one material. The plan and its visual language remain separate, so the city can resolve again.
What Parametra builds
Tools for complexity that cannot be managed by hand.
We build connected tools around the logic of a project, so large systems can change without losing their structure or becoming a frozen handoff.
Meet Parametra →Model the system
We translate spatial relationships and production logic into rules that can be understood, tested and reused.
Preserve control
Generated output stays structured and editable, so people remain in charge of the decisions that matter.
Connect disciplines
Software, architecture, simulation, research and visual production shape one practical workflow.
Where it matters
Different industries. A shared scale problem.
Planning, architecture and digital production ask different questions, but each needs structured urban environments that can keep responding as the work changes.
Planning & urban design
Compare street layouts, density and massing while the plan is still moving.
Architecture & visualization
Build surrounding context and test massing around the site you are designing.
Games, VFX & simulation
Create structured urban starting points without placing every road, plot and building by hand.
Selected work
Cities, systems and visual outcomes.
Explore road studies, block subdivision, building clusters, landscapes and themed scenes produced through Parametra's tools.
Open the full gallery →Content requiredHOME-WORK-01
Selected-work render
Infrastructure layers
Create an exploded oblique render of a complete district. Separate roads, blocks, buildings, landscape and service layers clearly while keeping one coherent camera and Parametra colour language.
System render · 16:9 · 2400 × 1350 px/marketing-shots/home-work-01.*
Infrastructure layers
A generated district built as separate urban systems
Content requiredHOME-WORK-02
Selected-work render
Theme variation
Use one locked street camera to show three coherent material directions. Geometry must remain identical; change façades, ground materials, vegetation, props and atmosphere only.
Theme triptych · 4:5 · 1800 × 2250 px/marketing-shots/home-work-02.*
Theme variation
One generated street, multiple material directions
Published reviews
What people say after building with iCity
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Inside Parametra
Engineering, design and research in one team.
We bring software engineering, procedural design, architecture, simulation, visual production and research together around complex spatial problems.
Systems
Encode relationships and constraints into tools people can understand and steer.
Craft
Pair technical depth with architectural and visual-production judgement.
Practice
Learn how we work →Test ideas against real constraints and turn research into usable workflows.
Background image briefHOME-CTA-01
Parametra city-system backgroundProduce a wide generated-city detail with road structure and architecture visible beneath a dark overlay. Keep the centre-left quiet for the message and avoid generic stock architecture.
Background render · 3:1 · 3000 × 1000 px · /marketing-shots/home-cta-01.*Start a conversation
Bring us the city-scale problem.
Explore iCity as our lead product, or talk to Parametra about the procedural systems your project needs.