We build the tools that make a virtual city possible in an afternoon.
Parametra is a technology and innovation company working in the engineering field. We started because generating a believable city by hand takes weeks of modelling that nobody has time for — so we build procedural systems instead: describe the rules, get the city, keep editing it. Our team brings software, simulation, architecture, 3D production and research into one workflow.
The Parametra team solving a city-scale problem
A real, candid working session with several Parametra team members around a screen, plan or whiteboard. Show software, architecture and research meeting in one moment. Use natural directional light, quiet neutral colors and enough environmental context to feel credible; avoid a posed lineup, stock-office gestures and embedded text.
One generator, one editable city
iCity 2 generates the road network, the blocks and plots that close around it, the building masses that fill them, and the infrastructure and landscape between. The whole city stays parametric, so a change to the road graph updates everything downstream.
Roads and blocks
Top-down view of one real iCity district at the structural stage. Make the road hierarchy, closed blocks and plot subdivision clearly readable. Use the same district, camera and daylight treatment as cards 02 and 03; no interface chrome or labels baked into the render.
Roads and blocks
The road graph is the structure. Blocks close around it and subdivide into plots.
Buildings
The matching district and camera from card 01, now showing building masses resolved from the plots with visible height and frontage variation. Keep the road and plot structure legible beneath the buildings; use the same daylight and grade across the series.
Buildings
Masses follow plot shape, zoning and height rules rather than being placed by hand.
Environment
The same district and camera as cards 01 and 02, fully dressed with landscape, infrastructure and street props. Show how the systems fill the space between buildings and respond to the terrain. Match the series lighting, crop and color grade.
Environment
Infrastructure, landscape and street props fill the gaps and resolve against slope.
Engineering and design in the same working session
Document a genuine review session: one team member manipulating a procedural city on screen while others compare it with a plan, sketch or simulation result. Include hands, tools and enough of the workspace to show practice rather than portraiture. Keep screens readable without making a third-party interface or logo the subject.
How we work
Procedural before manual
Keep the decisions that matter editable. Change a road and the connected urban structure can be resolved again.
Designed for revision
Draft rules and visual themes support deliberate revision, with clear hand-off points into detailed production.
Built with practitioners
Test scenes, requests and bug reports connect product decisions to the work people actually do.
Team
Hothifa Smair
Waist-up portrait of Hothifa Smair, CEO & Co-founder. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Mohammad Issam
Waist-up portrait of Mohammad Issam, Software developer. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Aws
Waist-up portrait of Aws, Simulation and procedural systems. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Abdelrahman
Waist-up portrait of Abdelrahman, Procedural architectural systems. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Bayan Abu Ghaida
Waist-up portrait of Bayan Abu Ghaida, Manager. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Amr Saeed
Waist-up portrait of Amr Saeed, Marketing. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Gharam
Waist-up portrait of Gharam, Research. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Layla
Waist-up portrait of Layla, 3D modeling. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.
Yousef
Waist-up portrait of Yousef, Marketing. Match every team portrait: the same neutral navy-and-stone setting, soft directional light, eye line and crop. Keep clothing natural and do not embed a name or title in the image.